Beauty & Cosmetics: Spend $30, Get $10

An American skincare company who specializes in dermatologist-tested products like sunscreen, cleansers, and serums faced a need for increased brand awareness for a new brand and user first-party data. They partnered with 3 tier logic to launch a national gift with purchase program, exclusive to participating brand products and American consumers. 

Program Objectives

• Drive purchases and sales

• Increase brand awareness

• Boost user engagement

• Capture customer data

Strategy

3 tier logic used PLATFORM³ to create a microsite for the client’s gift with purchase promotion, leveraging the following modules:

• Contests and Promotions

• Purchase Receipt Validation

• Gift Cards & Rewards

• Data Capture & Analytics

When consumers purchase $30 worth of qualifying brand products in one transaction from participating retailers, they are eligible to receive a $10 Dunkin’ digital gift card. Through the Purchase Receipt Validation technology on PLATFORM³, customers can validate their purchase by registering and uploading a picture of their receipt to the promotion microsite. Once their purchase has been validated, customers receive an email with their $10 Dunkin’ digital gift card and instructions on how to redeem it. Consumers were limited to one reward per email address. 3 tier logic also provided the digital gift cards via its rewards catalog.

With PLATFORM³, the client was able to collect valuable information about their consumers’ purchasing behavior for the duration of the promotion. The Data Capture & Analytics module provides deeper insights into users’ activity on the microsite. They are able to use this data to make informed business decisions for future promotions and continue driving awareness, sales, and customer loyalty.