General Mills: Digital Rewards

General Mills is an American multinational manufacturer and marketer of branded consumer foods, originally known for being a large flour miller. Some of their brands include Betty Crocker, Yoplait, Pillsbury, Häagen-Dazs, and popular cereal brands like Cheerios, Lucky Charms, and Cocoa Puffs. 

Brand Marketing & Communications Group Inc. and their client, General Mills Canada, was running a gift with purchase program for their consumers and was in need of gift cards. We fulfilled their gift card order through our digital rewards catalog and provided 500 $200 Visa Prepaid cards. General Mills’s consumers were given the option of receiving digital or physical gift cards. If digital was chosen, they received their reward via email. If physical was chosen, they received their reward by mail.