Oreo: Wonder Vault

Oreo - Wonder Vault

Oreo is a brand of cookies that is part of the multinational confectionery and food company, Mondelez International. Oreo cookies are available in over a hundred countries, with many varieties and flavors that have come out over the years. Through an agency, Oreo partnered with 3 tier logic to launch their Wonder Vault SMS Sweepstakes promotion.

Program Objectives

  • Increase brand engagement

  • Grow brand equity 

  • Build brand loyalty 

Strategy

3 tier logic used PLATFORM³ to create a text to win sweepstakes for the Oreo Wonder Vault promotion, leveraging the following module:

  • SMS Short Code Phone Number

  • SMS Validation 

This program did not require any purchases to enter, however, the option was there for the consumer. When consumers discover the promotion, either at the point of sale and/or through marketing efforts, they can text the keyword ‘WONDERVAULT’ or ‘WONDER VAULT’ with an image of their receipt to our SMS shortcode phone number and receive an entry into the sweepstakes. There were 85 daily prizes consisting of a mini Oreo Wonder Vault with assortments of Oreo products, and one grand prize of a mini Oreo Wonder Vault with $1000 in prizes. This program ran nationally in the United States for 3 months.

food & beverages3 tier logic teamsweepstakes