Six Pints Beer Co.: Creemore Turas Mór

Six Pints Beer Co. - Creemore Turas Mor

Six Pints Specialty Beer Co., a division of Molson Coors Canada, is a producer of craft beers. Their breweries include Creemore Springs Brewery, Granville Island Brewing, Trou du diable, and Brasseur de Montréal. Six Pints partnered with 3 tier logic to launch their regional ‘Creemore Turas Mór Sweepstakes’ promotion, exclusive to consumers in Ontario. This was the second program Six Pints activated with 3 tier logic.

Program Objectives

  • Create brand awareness

  • Establish customer loyalty

  • Capture user data

Strategy

3 tier logic used PLATFORM³ to create a skinny microsite for Six Pints’s ‘Creemore Turas Mór Sweepstakes’ promotion, leveraging the following modules:

  • Contests and Promotions

  • Data Capture & Analytics

When consumers register on the promotion microsite (no purchase necessary), they are eligible to receive a sweepstakes entry for a chance to win a custom Creemore Mariposa bicycle. Once customers have registered, they receive an email confirming their sweepstakes entry. They were limited to one sweepstakes entry per email address per day. 3 tier logic generated a random draw to select the sweepstakes winner, while Six Pints procured and fulfilled the prize.

Through PLATFORM³, Six Pints was able to capture valuable consumer information. The Data Capture & Analytics module provides meaningful insights into users’ microsite activity throughout the duration of the promotion. Six Pints is able to use this data to make informed decisions for future promotions and continue driving user interest and engagement.

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