Smithfield Pork is an American food-processing company and producer of pork products, including bacon, ribs, and smoked meats. Their products are sold in supermarkets like Kroger, Safeway, and Fred Meyer. EDGE Marketing and their client, Smithfield Pork, partnered with 3 tier logic to launch their ‘Shake It Up Challenge’ gift with purchase promotion for the Smithfield fresh pork line of products.

Program Objectives

• Build brand engagement

• Increase purchases and sales

• Establish brand loyalty

• Collect customer data

Strategy

3 tier logic used PLATFORM³ to create a microsite for Smithfield Pork’s $5 FandangoNOW ‘Shake It Up Challenge’ gift with purchase promotion, leveraging the following modules:

• Contests and Promotions

• Purchase Receipt Validation

• Data Capture & Analytics

When consumers purchase at least $15 worth of participating Smithfield Pork products in one transaction at participating retailers, they are eligible to receive a $5 FandangoNOW e-gift card. Through the Purchase Receipt Validation technology on PLATFORM³, customers can validate their purchase by registering and uploading a picture of their receipt to the microsite. Once their purchase has been validated, customers receive an email with their $5 FandangoNOW e-gift reward and instructions on how to redeem it. 3 tier logic also provided the $5 FandangoNOW e-gift card from its digital rewards catalog.

Using PLATFORM³, Smithfield Pork was able to track the progress of their promotion in real-time and collect valuable data that provided insights into their consumers’ purchasing behavior. The Data Capture & Analytics module provides information on consumers’ activity on the microsite throughout the promotion’s duration. Smithfield Pork is able to take advantage of this data to make informed business decisions on how to continue driving sales and building brand loyalty.