Land O' Frost | Wimmer's: Go Wild at the Zoo

Land O’ Frost is a family-owned business and American producer of deli lunch meats like black forest ham, smoked turkey, and roast beef. Wimmer’s Meats, a division of Land O’ Frost, is an American producer of premium quality sausages, whose brands include Fairbury, Ambassador, Bassett, and Wimmer’s. Land O’ Frost partnered with 3 tier logic to launch their regional ‘Wimmer’s Go Wild at the Zoo’ gift with purchase promotion, exclusive to consumers in Omaha, Nebraska. This was the second program Land O’ Frost activated with 3 tier logic.

Program Objectives

• Increase product purchasing

• Drive brand awareness

• Improve brand loyalty

• Capture customer data

Strategy

3 tier logic used PLATFORM³ to create a microsite for Land O’ Frost’s ‘Wimmer’s Go Wild at the Zoo’ gift with purchase promotion, leveraging the following modules:

• Contests and Promotions

• Purchase Receipt Validation

• Targeted Couponing

• Gift Cards & Rewards

When consumers purchase two qualifying Wimmer’s products in one transaction from participating retailers, they are eligible to receive a $15 Visa digital gift card, which can be used for one child’s admission to Omaha's Henry Doorly Zoo and Aquarium, as well as a 75¢ coupon from coupons.com. Through the Purchase Receipt Validation technology on PLATFORM³, customers can validate their purchase by registering and uploading a picture of their receipt to the promotion microsite. Once their purchase has been validated, customers receive an email with their $15 Visa digital gift card and 75¢ coupon, and instructions on how to redeem them. 3 tier logic procured and fulfilled the $15 Visa digital gift cards.