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Gift with purchase programs spread awareness, drive sales, and nurture loyalty through instant gratification and meaningful rewards. They also help brands capture first-party data, leading to stronger decisions and better opportunities for growth.
Read MoreBrands can build better consumer relationships through one-to-one communication and first-party data collection, leading to increased retention and loyalty. Direct-to-consumer is one of the best-known business models that helps companies do exactly that.
Read MoreBusinesses need to understand the similarities and distinctions between first-party data, second-party data, and third-party data so they can take advantage of the benefits of data-driven marketing, especially when it comes to first-party data.
Read MoreGenerational marketing helps brands develop a complete picture of their target market on their path to purchase based on their respective generation’s values, experiences, and behaviors, creating a strong starting point for building effective marketing campaigns.
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