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Whether immersed in a good movie or lost in a good book, people love a memorable and engaging plot. We also seek out brands with stand-out narratives to satisfy our desire for a good story. What is brand storytelling, and how does it drive customer loyalty?
Read MoreAs younger generations gain greater spending power and become more politically active, there’s an increasing pressure on companies to get involved. What is brand activism, and how can it help marketers build long-term customer loyalty?
Read MoreCustomer segmentation divides your customers into groups based on shared traits and similarities. Segmentation helps companies gain a competitive advantage, draw in high-quality leads, and improve products.
Read MoreConsumer relationship building relies on our desire to connect with other people who share the same needs, interests, and motivations. Marketers can take advantage of this by creating a dedicated brand community of loyal shoppers and brand advocates.
Read MoreIf companies want to build strong customer relationships and turn first-time shoppers into loyal advocates, they need to focus on fostering trust through the fair and ethical use of consumer information.
Read MoreNo matter the company or the consumer, almost all advertising efforts use marketing psychology. When brands educate audiences, highlight products, provide offers, and reward customer loyalty, they’re connecting with consumers’ emotions and decisions.
Read MoreThe perfect loyalty ecosystem helps you connect with your consumers, from the first “hello” of acquisition to falling head over heels with ongoing engagement. Data is the key to making this happen, nurturing long-term relationships on the path to purchase.
Read MoreSMS marketing is quick, cost-effective, and beneficial for both companies and consumers. This omnichannel approach helps build relationships, boost sales, drive personalization strategies, and capture valuable first-party data for actionable insights.
Read MoreLoyalty programs offer an endless number of consumer touchpoints, from surveys and quizzes to preference centers and gamification tactics. Brands can leverage these opportunities to gain valuable user insights and turn them into action plans.
Read MoreGift with purchase programs spread awareness, drive sales, and nurture loyalty through instant gratification and meaningful rewards. They also help brands capture first-party data, leading to stronger decisions and better opportunities for growth.
Read MoreBrands can build better consumer relationships through one-to-one communication and first-party data collection, leading to increased retention and loyalty. Direct-to-consumer is one of the best-known business models that helps companies do exactly that.
Read MoreUser-generated content marketing shapes a brand’s identity, reputation, and community. It helps them connect with consumers and form deeper relationships based on mutual trust that lead to long-term customer loyalty and brand advocacy.
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