Customer segmentation divides your customers into groups based on shared traits and similarities. Segmentation helps companies gain a competitive advantage, draw in high-quality leads, and improve products.
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Consumers are always looking for ways to build deeper relationships and more personalized experiences with their favorite brands. Marketers can do this by leveraging artificial intelligence to boost sales, drive loyalty, and enhance consumer journeys.
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When marketers segment their consumers by shared similarities, they can develop personalized strategies for driving sales and loyalty. Generational marketing provides five distinct segments with similar values, experiences, and behaviors.
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With the help of market research and first-party data, customer segmentation helps companies better understand how to personalize their marketing efforts, meet shopper expectations, and nurture the business-consumer relationship in the right ways.
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