As younger generations gain greater spending power and become more politically active, there’s an increasing pressure on companies to get involved. What is brand activism, and how can it help marketers build long-term customer loyalty?
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Consumers are always looking for ways to build deeper relationships and more personalized experiences with their favorite brands. Marketers can do this by leveraging artificial intelligence to boost sales, drive loyalty, and enhance consumer journeys.
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Consumer relationship building relies on our desire to connect with other people who share the same needs, interests, and motivations. Marketers can take advantage of this by creating a dedicated brand community of loyal shoppers and brand advocates.
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