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Digital marketers today need to be creative, flexible, and agile to keep up with the ever-changing economy and stand out from the competition. 2022 revealed that consumers are searching for authentic, interactive brand experiences that are personalized to their unique needs.
Read MoreMarketers need data to provide personalized experiences but shouldn’t do so without consumers’ explicit knowledge and consent. What data protection and consumer privacy laws do brands need to know about?
Read MoreThe most efficient and effective business strategies are built on zero-party and first-party data, helping companies navigate user privacy concerns and data protection laws while bringing their own distinctive benefits and challenges.
Read MoreWithout data, companies would be unable to make well-informed business decisions that lead to increased sales, engagement, and ROI. However, they also need to know the policy changes and privacy concerns revolving around customer data.
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