brand communities — Blog

8 Biggest Digital Marketing Trends of 2022

Digital marketers today need to be creative, flexible, and agile to keep up with the ever-changing economy and stand out from the competition. 2022 revealed that consumers are searching for authentic, interactive brand experiences that are personalized to their unique needs.

Mariah SmithNovember 29, 2022social media, data protection, first party data, brand activism, brand communities

Complete Guide to Brand Activism (Examples Included)

As younger generations gain greater spending power and become more politically active, there’s an increasing pressure on companies to get involved. What is brand activism, and how can it help marketers build long-term customer loyalty?

Guest UserNovember 22, 2022customer loyalty, customer relationships, brand communities, brand activism

Complete Guide to Building Brand Communities (Examples Included)

Consumer relationship building relies on our desire to connect with other people who share the same needs, interests, and motivations. Marketers can take advantage of this by creating a dedicated brand community of loyal shoppers and brand advocates.